In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans examines the proposed Paramount–Warner Bros. Discovery merger and why live sports rights—not entertainment libraries or streaming platforms—may be the most important asset shaping the future of the media industry.

[L]ive sports

In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans writes about the Netflix sports content conversation strategy.  

Interestingly, Netflix’s play for Barstool Sports is similar to its Netflix comedy specials (e.g., “Netflix is a Joke”). It places the importance on popular relevance