In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans examines why identity is emerging as the next battleground in sports and entertainment, as artificial intelligence reshapes contracts, publicity rights, and the commercial value of a person's voice, likeness, and persona.
The thing with AI
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses why the current battle in college athletics is not athlete compensation, but the enforcement and governance systems that will ultimately determine the future of NIL.
The NCAA is not an entrepreneurial entity that can
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans examines how the creator economy is reshaping the sports business and why the future of sports media may belong to those who connect most directly with their audiences.
The truth is, the current market for
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses how executive leadership in sports and entertainment continues to evolve as organizations increasingly operate as media companies, technology companies, and global brands.
The most successful organizations may not simply have the best executives, but
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses the professionalization and pricing of youth sports and how families can navigate the growing investment of time, money, and expectations in youth athletics.
The decision is not to stop playing youth sports, but rather
