In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses why consent has become one of the most valuable commercial assets in entertainment, media, and sports, and why contracts, technology, and trust will shape its future.
Consent is the foundation that content is being
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans takes readers inside the business of the 2026 FIFA World Cup, comparing it to other major sports and explaining the five reasons it has become one of the biggest business events in the world.
There
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans examines why identity is emerging as the next battleground in sports and entertainment, as artificial intelligence reshapes contracts, publicity rights, and the commercial value of a person's voice, likeness, and persona.
The thing with AI
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses why the current battle in college athletics is not athlete compensation, but the enforcement and governance systems that will ultimately determine the future of NIL.
The NCAA is not an entrepreneurial entity that can
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans examines how the creator economy is reshaping the sports business and why the future of sports media may belong to those who connect most directly with their audiences.
The truth is, the current market for
