In this episode of the California Sports Lawyer® Podcast, host Jeremy Evans examines why identity is becoming one of the most valuable commercial assets in sports and entertainment. As artificial intelligence increasingly enables a person’s voice, likeness, image, movement, and persona to be recreated, replicated, and commercialized, contracts are evolving beyond traditional performances to address publicity rights, licensing, and digital identity.
Jeremy discusses how these developments are influencing negotiations across Hollywood, professional sports, collegiate athletics, media, and the broader creator economy. The episode explores the intersection of artificial intelligence, publicity rights, intellectual property, and name, image, and likeness (NIL), while considering the legal and business questions surrounding consent, ownership, digital replicas, and future technologies.
As sports, entertainment, media, and technology continue converging, the conversation is shifting from what someone creates to who controls their identity. Understanding how contracts evolve to protect, license, and commercialize identity may become one of the defining legal and business issues of the next generation.
(Season 8, Episode 25).
Listen in as award-winning attorney and industry leader Jeremy Evans navigates the fine print on the biggest topics and most interesting legal angles in entertainment, media, and sports law. The top entertainment, media, and sports podcast is streaming on all major platforms!
You can listen to the podcast, HERE.
About Jeremy M. Evans:
Jeremy M. Evans is the Chief Entrepreneur Officer, Founder & Managing Attorney at California Sports Lawyer®, representing entertainment, media, and sports clients in contractual, intellectual property, and dealmaking matters. An award-winning attorney and industry leader, Evans is based in Los Angeles and Newport Beach, California. He can be reached at Jeremy@CSLlegal.com. www.CSLlegal.com.
About Bleav:
Bleav (pronounced believe) is a sports and entertainment studio and nationwide sports network. From athletes who played for the teams to passionate experts on topics you want to hear, Bleav is the #1 podcast network for professionals and fans. With 500 shows, 800 hosts with a combined 50M followers, 1000 hours of original content per month, and networks covering NFL, MLB, NBA, NCAAF, NCAAB, SEC, NHL, soccer, pop culture and more, Bleav is your destination for creators and fans of sports, teams and topics. Every Team. Every Topic. Everywhere! We Bleav in our teams, topics, and professionals. #DoYouBleav!?
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