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This week on the California Sports Lawyer Podcast, host Jeremy Evans examines a growing question in modern sports: who owns probability. As leagues, sportsbooks, data firms, and media platforms expand real-time analytics and betting content, win probabilities, predictive models, and live odds are becoming valuable assets.
Jeremy explains how probability
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans writes about the growing and evolving sports futures market and how it should be regulated.
A sportsbook sets the odds and pays based on the outcome of the sporting event; a futures contract fixes a
California Sports Lawyer® CEO and Managing Attorney Jeremy Evans was quoted in The Hollywood Reporter regarding the UFC’s partnership with Polymarket and the broader legal implications surrounding prediction markets, sports wagering frameworks, and fan engagement in combat sports.
In the article, Evans discussed how emerging prediction-based platforms intersect with
This week on the California Sports Lawyer Podcast, host Jeremy Evans breaks down the rise of the “franchise sports studio” — how leagues, teams, and media partners are quietly rebuilding sports to look a lot more like Hollywood. Using the new UFC–Paramount deal as a roadmap, Jeremy explores how live
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans writes about the creation of the franchise sports studio that mirrors the entertainment model with IP libraries and storylines of content to keep viewers and fans engaged.
The unscripted nature of sports also makes the
